BAD ROOTS was established in 2013, but the roots go back much further.

Born from New York. Grown in Atlanta. Rooted in Jamaica.

As first-generation Americans with strong Jamaican roots, we grew up at the intersection of cultures—carrying the energy, ambition, and edge of New York, the creativity and soul of Atlanta, and the pride, resilience, and individuality of our Jamaican heritage.

BAD ROOTS was created to represent exactly that.

To us, your roots are more than where you're from. They're the culture that raised you, the experiences that shaped you, and the mentality you carry wherever life takes you.

The name BAD ROOTS is about owning your story. Being unapologetic about where you come from. Breaking rules when necessary. Creating your own lane instead of following someone else's.

Since 2013, we've used fashion as our canvas—creating pieces influenced by street culture, music, art, Caribbean heritage, and the cities that helped shape us.

New York made us.
Atlanta grew us.
Jamaica is in our blood.

Every BAD ROOTS piece carries a part of that story.

This isn't just clothing.

It's culture. It's identity. It's BAD ROOTS.